Michael Card · fractional CTO · UK

Something in your technology isn't working. Start by naming it.

I run technology for companies that don't have a CTO, or shouldn't need a full-time one. Pick the sentence that sounds like your last month and I'll show you the engagement that looked like it.

engagements since 2011
17
written up in full, mistakes included
27
a week, on retainer
1–3 days
per day, no discovery fee
£800–1,000

Enterprise Architect · 2025–present

Novus Strategy

Designing orchestration capabilities for complex multi-party workflows, automating documentation across a large microservice estate, and building AI-powered codebase intelligence. Delivered enterprise-scale architecture while mentoring teams and establishing standards.

The engagement : Novus Strategy

Solutions Architect · 2025–2026

Medecins Sans Frontieres (Doctors Without Borders)

Conducted independent technical due diligence for Medecins Sans Frontieres, analysing their existing codebase, challenging a development agency's modernisation proposal, and delivering executive reports that enabled leadership to make informed vendor decisions.

The engagement : Medecins Sans Frontieres (Doctors Without Borders)

Chief Technology Officer · 2022–2024

Spa Space Inc

Fractional CTO for a US wellness marketplace startup, architecting a 45+ microservice platform, managing teams of up to 20 developers across three agency engagements, and learning critical lessons about authority, title, and technical leadership in volatile business environments.

The engagement : Spa Space Inc

The pattern across all of them

I stay accountable for the decision

Most of these engagements involved building or rescuing something, not advising on it. If I recommend it, I am there when it ships.

I argue with the obvious answer

A shared library instead of a service. A strangler migration instead of a rewrite. Most of these engagements turned on refusing the first plan.

The team is better when I leave

Fifteen WinForms developers became full-stack engineers. A predominantly junior team learned to push back on AI output. That is the deliverable that stays.

What the first 30 minutes look like

  1. You describe the symptom

    No slides, no discovery deck. Ten minutes of what's actually happening and who's frustrated.

  2. I tell you what I think it is

    Including when it isn't a technology problem, and when you don't need me.

  3. You get it in writing

    A one-page note the next morning: what I'd do first, what it costs, what happens if you do nothing.

“Working with Michael was an absolute pleasure. He was the border between the developers and the business and always managed to handle both sides' expectations and took the stress of the business on to himself to give the developers enough room to do amazing work. A great developer as well. Always a laugh, great personality, light hearted and I would definitely work with him again at a moment's notice.”
Richard Gaskin · Spa Space Inc

Thursday afternoons are usually free.

Book 30 minutes

Or email hello@softweb.uk. I answer these myself.